DATE
2019
Client
Role
Motion Designer, Sound Designer
Produced a promotional video for the Cannabis Life Network. The short features the three balls within the network’s logo as animated characters, each expressing the meaning of the respective initial they display.
Screenshots
Having already established a strong visual narrative with the use of simple shapes, I was able to kill two birds with one stone when storyboarding the CLN animation, by jumping straight into playing around with visuals as they would appear in the final production. With the animation’s strict green and white color palette, there was no risk in terms of time efficiency when using colored graphics that were rendered beyond sketch level.
Rough sketch that kicked off the concept for the CLN animation.
